Designer Spotlight: Tibi

Meet Tibi

A female-founded, fashion brand that was founded in Hong Kong by Amy Smilovic in 1997. Tibi has become iconic for its modern, relaxed silhouette that mirrors Smilovic’s own personal style. I first encountered Tibi at Le Pointe (one of my favorite boutiques in San Francisco if you want to read the post here).

Although I am deeply in love with the designs Tibi continues to churn out season over season, what impresses me more is Amy Smilovic’s career. Originally an advertising executive, Smilovic transitioned to the fashion space after a desire to sell a few of her designs. After a successful first showcase of her designs in her house, she started her business from the ground up.

Smilovic and her husband still completely own the company and do not accept money from any investors in order to maintain control and quality of the brand. Since all fabrics are sourced directly from Europe to creative higher quality designs, it is critical for Smilovic to invest in this aspect of the business.


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